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Ruben Hazelzet

Founder & Creative Director


Ruben Hazelzet is the Creative Director and founder of SoapboxSA a social design agency that works within four pillars: Sustainability, Education, Financial Inclusion and Health. Ruben came to South Africa 6 years ago, wanting to have more impact with his work and that's exactly what he found. He studied International Economic Studies in Maastricht for his bachelor and then moved to Rotterdam to finalise his Masters in Behavioural Economics with honours. South Africa gave him the ability to reconnect nature, which also started to influence his work. With flagship projects like the Captain Fanplastic, SDG Challenge & The Climate Diet. Ruben wants to positively change people's behaviour, so that they feel inspired to contribute to a better world.